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Advertising Really Works

October 15, 2009

Commercials to ads in magazines; dont you think these things influence us to use the products that we do on a day-to-day basis? I know im a huge sucker for advertisements. I mean just the other day I went and bought a Biore face wash and the Covergirl Lash Blast Mascara because I saw the ads for them in Cosmopolitan magazine.  I buy all sorts of things based on the advertisements I see on TV and in magazines. For some reason I feel like there are so many more ads targeted towards women then there are for men.

In class we discussed how back in the 1920’s cigarette companies were trying to get women to smoke by putting out ads telling women that it was ok for them to smoke, that it would give them a sense of power and freedom. Even though in today’s society we have a different approach at cigarette smoking tobacco companies are still trying to pull in women. In 2007 Camel Tobacco Company came out with a cigarette especially targeted towards women. They are called Camel No.9. Catchy name isnt it?  If the name doesnt do it for you maybe the design of the box will. With the box being black and hot pink how could these cigarettes be targeted towards anyone else but females?  Even the slogan has a girly sex appeal to it ”  Light and Luscious”.

camels

“For decades, Camel has been a male-focused cigarette; only about 30 percent of Camel buyers are female. By comparison, for competitive brands like Marlboro and Newport, women comprise 40 percent to 50 percent of customers. Almost half of adult smokers are women, so that limited Camel’s potential.But critics decry the new Camel as yet another effort to single out women for smoking pitches, a tactic they trace back to the 1920s when American Tobacco urged, “Reach for a Lucky instead of a sweet” to promote Lucky Strike cigarettes”.(www.nytimes.com/2007/02/15/business/media/15adco.html)

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